Merchandisers of the Year (Private, Public, Resort)


This award recognizes PGA Professionals who demonstrate superior skills as merchandisers in the promotion of golf. This honor is awarded in three categories (Private, Public and Resort). PGA members considered are those with outstanding results as far as merchandising techniques, shop operations, philosophies, innovations and performance (profit, margin, turn rate, cost of goods, sales).

Private: Brian Joyce, PGA (Eagle Point Golf Club)
Brian Joyce, Head Professional at Eagle Point Golf Club in Wilmington, NC, receives the Merchandiser of the Year Award in the Private category. Brian’s merchandising philosophy is to “keep the members and their guests at the top of the priority list by ensuring attentive and professional service in a well-organized shop with top quality merchandise.” Eagle Point hosted the 2017 Wells Fargo Championship, giving Brian and the Eagle Point staff a unique opportunity in merchandising for a PGA Tour event. Eagle Point exceeded their expectations in sales for the year and for the tournament while generating exceptional shop statistics. Brian Joyce has been a CPGA Member since 2010.

Public: Matt Daly, PGA (Tournament Players Club of Myrtle Beach)
Matt Daly, Head Professional at TPC Myrtle Beach, receives the Merchandiser of the Year Award in the Public category. Matt’s merchandising philosophy has evolved throughout his career and he credits his mentors and experience while working at great golf facilities during his career. Matt credits the staff at TPC Myrtle Beach along with the support of the Retail Team at Founders Group International for the success of their shop. Matt has led his team to maintain a well-organized and continually updated golf shop while generating excellent margins and shop statistics. Matt Daly has been a CPGA Member since 2006.

Resort: Erika Mason, PGA (Old Edwards Club)
Erika Mason, Head Professional at Old Edwards Club in Cashiers, NC, receives the Merchandiser of the Year Award in the Resort category. Erika’s merchandising philosophy focuses on the four P’s: Product, Price, Presentation, and People. Erika’s vision is to find the right products, for the right people, sold at the right price, and presented in a visually stimulating way. Erika helped Old Edwards to reach goals and maintain excellent shop statistics while growing their business in 2017. Erika Mason has been with the CPGA as an apprentice since 2011 and became a PGA member in January of 2017.