Today is December 12, 2017

Merchandisers of the Year (Private, Public, Resort)


This award recognizes PGA Professionals who demonstrate superior skills as merchandisers in the promotion of golf. This honor is awarded in three categories (Private, Public and Resort). PGA members considered are those with outstanding results as far as merchandising techniques, shop operations, philosophies, innovations and performance (profit, margin, turn rate, cost of goods, sales).

Private: Andrew David Bryce, PGA (Quail Hollow Club)
Andrew Bryce, Assistant Professional at Quail Hollow Club, receives the Merchandiser of the Year Award in the Private category. For the past five years, Andrew has been solely responsible for the golf shop along with facilitating the entire Wells Fargo Championship merchandise operation for the past two years, helping the facility reach over $1.5 million in total sales for the event. Overall golf shop numbers have seen a significant increase in soft and hard good sales. Andrew embraces the entire merchandising process from sitting down with vendors to product selection, and display design and assembly. He will also help oversee merchandising for the 2017 PGA Championship at Quail Hollow, which he believes will significantly increase the spotlight on the club and its merchandise operation. Andrew Bryce has been a CPGA Member since 2007.

Public: Charles Johns IV, PGA  (The Hackler Course at Coastal Carolina University) 
Charles Johns IV, General Manager at The Hackler Course at CCU, receives the Merchandiser of the Year Award in the Public category. Throughout his 11 years at the facility, he has strived to provide a phenomenal shopping environment by ordering quality goods with recognizable brands, staying up to date on current styles and trends, anticipating not only seasonal changes but changes in athletic events, and frequent alterations and updates to displays to redirect customer focus and always keep each subsequent shopping experience new and exciting. With this mindset, he has helped boost sales and keep customers coming back for more. His facility has seen 35% growth in 3-4 years. Charles Johns IV has been a CPGA Member since 2005.

Resort: Justin Van Heukelom, PGA (Bald Head Island Club) 
Justin Van Heukelom, Head Professional at Bald Head Island Club, receives the Merchandiser of the Year Award in the Resort category. Justin’s merchandising philosophy is to provide a merchandise offering that presents the highest quality, latest trends and a selection that exceeds the expectations of his wide variety of member and guest demographics. He strives to partner with all vendors to provide the best bottom line opportunities for merchandise profitability and to stay current on the bestselling items within each category. Justin Van Heukelom has been a CPGA Member since 2007.