Merchandisers of the Year - Private - Franklin D. Newell, PG

Chechessee Creek Club

Franklin D. Newell, PGA – Private – Chechessee Creek Club

Franklin D. Newell, PGA, Director of Golf at Chechessee Creek Club, has won the 2018 Private Merchandiser of the Year Award. Franklin has been at his current facility for 18 years and a member of the Section since 1991. His merchandising philosophy “is to create an atmosphere that captivates our members and guests, leaving them no choice but to take a piece of Chechessee with them.” He strives to set his golf professionals up for success, keeping them aware of sales goals, making sure they are knowledgeable about the products, and including them in the buying process. “The most important aspect of the golf business is building relationships. It is these relationships that keep our members and guests excited to visit the Chechessee Creek Club golf shop.”