Josué Reyes, PGA
Director of Retail
Destination Kohler & Destination St. Andrews
2020 PGA Merchandiser of the Year – Resort

Josue Reyes joined Kohler Co. in 2008 as the Manager – Merchandising, Blackwolf Run & Whistling Straits, to ensure the Blackwolf Run and Whistling Straits retail businesses lead the industry in terms of service levels, aesthetics, product offerings, guest experience, recognition and profitability. As Director – Retail, in addition to his responsibilities with the golf businesses, Reyes provides support to all Destination Kohler and Destination St. Andrews retail outlets, and is responsible for centralizing the retail receiving practices and growing the resort’s e-commerce presence.

A proven professional with over fifteen years’ experience in the retail industry, Reyes has noteworthy results in revenue generation, inventory management, retail business development and visual merchandising. For his past successes, Reyes has been recognized by the PGA of America as the Wisconsin Section Merchandiser of the Year seven times as well as being honored as the PGA’s National Merchandiser of the Year in 2013.

Reyes previously served as Head PGA Golf Professional with The Ritz-Carlton Members Golf Club in Sarasota, Florida. Prior to becoming Head Professional, he served as the club’s Golf Shop Manager and was instrumental in the initial design and layout of their golf shop. Reyes’ professionalism and attention to detail helped the club become the only AAA Five-Diamond Ritz-Carlton Golf Club Resort in the U.S.

• PGA Class “A” Member since 2006
• PGA Magazine Advisory Board
• 2010, 2011, 2012, 2013, 2015, 2016 and 2020 Wisconsin Section PGA Merchandiser of the Year for Resort Facilities
• 2020 and 2013 National PGA Merchandiser of the Year for Resort Facilities
• 2010 PGA Championship Merchandise Executive Vice Chair
• 2012 U.S. Women’s Open Merchandise Team Leader
• 2015 PGA Championship Merchandise and Media Services Division Chair
• 2020 Ryder Cup Division Chair for Merchandise and Media Services

FAMILY INFO:  Born in Humacao, Puerto Rico.  Currently reside in Sheboygan, WI.  Married to Melissa and two kids (Roberto 15yrs and Adriana 13yrs).