Golf 2.0Golf 2.0 is a strategy The PGA is embarking upon with the intent of leading the industry in making golf more relevant, more welcoming and more able to convert the millions of individuals who have expressed interest in playing the game into regularly returning players.
With Golf 2.0, there is set of strategic initiatives to grow
participation and increase revenues through a better understanding of the golf consumer and the targeting of specific consumer groups.
For more information about Golf 2.0, click on the links below:
(PGALinks user name and password needed to access the links below)
* Golf20.net, the website dedicated to the new strategic plan.
* Video: 2011 Spring Conference of Leaders presentation
* Golf 2.0 member brochure